How To Go Viral On Pinterest

14 Tips On How To Go Viral On Pinterest 

Are you looking to increase your brand’s reach and visibility on Pinterest? Getting a viral response on this platform can provide your business with the necessary momentum to expand its reach and engage a larger audience. Here are some essential tips on how to go viral on Pinterest with these simple steps.

1. Create Eye-Catching Visuals 

Pinterest is all about stunning visuals, so make sure that whatever you’re posting is pleasing to look at. High-quality photographs, infographics, or videos should be used as often.

This will help to get more viewers and followers on your account, helping you get noticed by more people. Also, keep in mind that pins with text overlay usually perform better than pins without any text. 

2. Utilize Hashtags 

using hashtag on pinterest

Hashtags are a great way to get your content seen by more users because they make it easier for people to find the content they’re looking for. When creating content for Pinterest, be sure to include relevant hashtags to draw more attention from potential viewers.

However, don’t overdo it! Excessive use of hashtags can give your posts a spam-like appearance and reduce their potential for achieving virality. 

3. Be Active & Engage With Others 

Staying active on Pinterest is key if you want your content to go viral. You must regularly post new content and engage with other users on the platform.

Interacting with followers and other painters will show that you care about what they have to say and that their opinions matter—which will help build relationships with them over time.

Additionally, when someone comments on one of your pins or shares it, thank them for their support. Demonstrating appreciation for their efforts will motivate them (and others) to continue doing the same!  

4. Use High-quality images

Using high-quality images is crucial to make your pins stand out. Pinterest’s visual platform requires your images to be visually appealing and eye-catching.

Ensure that your images are well-lit and in focus and accurately represent your pin’s content.

5. Create pins with a vertical orientation

Pins on Pinterest are typically much taller than they are wide, so it’s important to create pins with a vertical orientation. This will help your pins stand out in the feed and be more visible to users.

6. Use keyword-rich descriptions

How To Go Viral On Pinterest using rich keywords

When creating the description for your pin, be sure to include relevant keywords that users might search for. This will help your pin be more easily found by users who are looking for content like yours.

7. Join relevant group boards

Group boards are boards on which multiple users can contribute pins. Joining relevant group boards can help expose your pins to a wider audience and help you get more repins and likes.

8. Repin other users’ content

Repinning other users’ content is a great way to engage with other members of the Pinterest community and get your own pins noticed by new users. When repinning, be sure to add your own commentary or thoughts to the pin to make it more interesting and unique.

9. Host a contest or giveaway

Organizing a contest or giveaway on Pinterest effectively motivates users to engage with your brand. To maximize engagement, promote your contest or giveaway across all your social media channels and make it easy for users to enter.

10. Collaborate with other bloggers or brands

Collaborating with bloggers or brands

Working together with other bloggers or brands is an excellent method to promote your content and expand your reach to different audiences. When collaborating, be sure to choose partners that complement your brand and have a similar target audience.

11. Use rich pins

Rich pins are special types of pins that include additional information beyond just an image and description. There are three types of rich pins: product, recipe, and article.

Adding rich pins to your content can help it stand out in the feed and give users more information about what they’re about to click on.

12. Optimize your website for Pinterest traffic 

To encourage people who view your pins on Pinterest to visit your website, ensuring that it is optimized for Pinterest traffic is crucial.

This means adding things like social media buttons and “Pin It” buttons to each page of your site, as well as ensuring that each page loads quickly when accessed from Pinterest.

You can also add a “Pin It” button directly onto each image on your site so that visitors can easily share your content on Pinterest. All these things will help increase the likelihood that people who see your content on Pinterest will visit your website.

13. Add price tags to product photos 

If you have an online store, you can encourage people who see your product photos on Pinterest to buy them by adding price tags directly onto the images.

By providing a quick overview of the cost of each product, potential customers are motivated to click through and make a purchase from your store.

Including price, tags are especially effective if you offer products that are competitively priced compared to similar products from other stores. 

14. Use infographics

infographic design template

Infographics are extremely popular on Pinterest, likely because they tend not only to look good but also tend to be packed with information.

If you want people who see one of your infographics on Pinterest to click through, make sure it’s high quality and informative. You should also include a call to action at the end of the infographic, urging people.

Going viral on Pinterest isn’t easy, but it is possible! By creating eye-catching visuals, utilizing hashtags strategically, and engaging with others regularly; you can increase the chances of your content going viral on this platform.

So why not give these tips a try today? You never know – one post could lead to thousands of new followers! Good luck!

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